If you were under a rock, you may not have known that the Heritage Classic is taking place in Regina, Saskatchewan this Saturday. Well…maybe not under a rock. The hype for the Heritage Classic by the NHL hasn’t been that wide-spread. Sure, they’re keeping a player diary of the event, but outside of that– there’s nothing on their front page about the game that’s supposed to be part of their bigger series of outdoor games throughout the year.
Honestly, maybe there’s more of a spark when it comes to the event I’m not seeing being in the upper Midwest of the US. However– even on Sportsnet, their front page has nothing special about the game going on as of October 23th at 10:20 PM CT (time of this writing). When your national media partner doesn’t seem to have an interest in promoting it ahead of time; that may be a bit of a red flag for some people.
Yet, this game is a big outlier– as it’s a neutral site game in a predominantly junior hockey area, hoping there’s enough interest in the game from that region that they don’t have to rely on people from Calgary or Winnipeg to venture out and see this event. It doesn’t look like the case, as according to StubHub (again, as of 10:20 PM CT on 10/23), there’s around 2,100 tickets left for the game that’s happening in a couple days. That either shows that the NHL, the teams, and the location aren’t marketing it well or the idea of this game is slowly dying into another thing taken for granted. Or the location of this game isn’t in a great area.
The fact that the main page of the league isn’t promoting an alleged special game is pretty criminal. You’d think for something like this, they’d actually want to try to make their money back for renting out this venue for the event and everything surrounding it. Maybe they were taking Canadian fans for granted when it comes to these games, maybe it was a bad place to have it, maybe it’s just a dying genre. Regardless of the excuse, the fact remains that when an event like this has this little promotion and this many tickets left when it’s a couple days away…not a great look.