With the Manchester Monarchs folding up shop, it can looked at either one of two ways. One way is that it’s a failure of ownership to adjust to the changing landscape of entertainment and couldn’t maintain an audience. Another way is that a league change wasn’t received well and the only form of protest fans knew was to not show up.
For me, it’s combination of both because the ownership couldn’t handle was what going on and people in the community couldn’t find themselves to put money towards a team that didn’t seem to be getting better. Not only that, but dropping down to a lower-league, though there’s talent in that league, didn’t sit well with fans who were coming off their first and only Calder Cup in the AHL, only to see that team move west to Ontario.
There is some kind of bitterness I could understand with a team moving down a level of play. Some people were very happy with their AHL standing and the move to the ECHL was one that could be represented as a shot at the community not being good enough rather than a logistical thing for the LA Kings to bring their affiliate closer. What they may not have realized is that the team they were getting had been on a four-season streak of 40-plus wins. It was all about status.
Attendance dropped by 1,000 people in that first season and never rebounded. That said, the last few years in the AHL were middling at best given outside influence in life and money being tight everywhere. Regardless, the drastic drop could have been due to the league change, but the team charging the same price for the team they did in a higher level– I don’t have that access to the books.
Plus, it’s not like this team was horrible– they put together over 37 wins each season they were there, made the playoffs each of the four seasons, and had plenty of things going for them in terms of prospects just starting out so people could get in on the ground floor. But it wasn’t the AHL.
In comparison, the other teams who were moved out east found some kind of success in the move– Adirondack has grown by almost 1,000 people a game in those four seasons, though they hit a downturn when they moved to ECHL. Norfolk had plenty of rumors about their future with the declining attendance, but have gotten back to over 3,500 fans a game for a non-playoff team; but also dealt with a drastic hit from the move and ownership quarrels.
Yet, how were they able to survive and keep on going despite the move and other rumors and shake-ups?? Was it understanding the market better and adjusting?? Was it the fans actually really trying to give it an honest shot at a lower level?? How come Manchester didn’t do what was needed to survive??
To say that “ECHL hockey is not viable in Manchester” is a giant cop-out and a shot to the community of Manchester who actually supported the Monarchs through it all. On top of that, it seems that the ECHL gets painted badly due to the fact that a team that was so successful in attendance a league higher couldn’t make it a league below. Probably not many people thinking that if they’re following along, but from the far outside it could look bad overall for the league to be not looked as exciting enough for a former AHL championship city to be a viable area for ECHL hockey.
In the end, maybe absence makes the heart grow fonder. One place that maybe prospective Manchester hockey revivalist could look towards is Worcester. The AHL Sharks were a team that had its ups and down, but had a decent showing before they moved out west to become the Barracuda. After two seasons offs, the ECHL Railers came into town and have topped the 4,000-plus a night their first two seasons. That’s an ownership group who did their homework, looked at the area, and adjust accordingly to be successful off the ice, with the on-ice product learning the ropes of the ECHL and hovering the .500 mark.
Manchester can be a good hockey town. History has shown us that. It’s just a matter of the fans not feeling entitled to just having the AHL and the ownership group being smarter with the product they are trying to sell to the area.
One thought on “Regicide Happens in Manchester; Monarchs Cease Operations”
Adirondack has seen success for many reasons. Adirondack is locally owned by a committed group of local owners who not only own the arena but know the market well. They made reasonable steps to adjust the ticket prices with the step down in the league. Also two years ago the AHL left nearby Albany which left many fans south of Glens Falls without professional hockey. I have seen hockey at many levels from the NHL, AHL, NCAA DI and DIII. I definitely believe the ECHL is a worthy product, its biggest asset IMO that it plays a huge role in individual development, whereby the AHL plays a larger role in organizational and systems development. No shame in the ECHL, but I totally get how Manchester fans feel cheated and poorly treated by the L.A. Kings organization.